Started operating in the Kuwait market as part of expansion in the Middle East region.Al Fatheen who started distribution with a meager 20 plus products has now an envious list of 500 plus products which caters to the needs of customers in different categories. Today we have come far ahead from our initial humble beginnings and looks to move forward to different markets as our expansion plans is leading us to other International markets. We have always kept to our commitments and the needs of our customers which have helped us in our growth and our reputation.
Awarded sole distributionship of 'iends' for the Middle East region to expand our reach towards different segments of customers. The value-for-money product brand 'iends' provides us with expanding the range of reach towards more economic demography in the region.
Being one of the biggest markets in the region an entry into the Saudi Arabian Market was inevitable. Also the requirement from our existing customers with presence in the Suadi Arabian Market made it a must to have our presence made in the region.
Presence in India happened with an aim to branch out to the emerging markets with an unabated demand that would test ourselves and our products. This has enabled us to understand different market demand patterns and respond to our customers requirements in varied market conditions.
Qatar operations were started to enhance the presence and coverage of Al Fatheen and it has been our initial stepping stone for further expansions. It enhanced the service and distribution capacity to our retail partners and enabling us to maintain our customer’s requirements in different markets.
The demand created from Oman market persuaded us to open our distribution center in the region. The encouragement from the Oman market has led us to start our own retail outlets & kiosks for distribution of our products without hampering any supports to our retail distribution partners.
A new leaf was turned over by landing ourselves the sole distribution-ship of TRANDS-Canada for the entire Middle East region. TRANDS being a quality product which upholds the principle of giving the best value for the money has been welcomed with open arms by all of our retail partners with overwhelming response from the customers.
Established in 2011 with a vision to have a strong foot hold in the most diverse and competitive middle east market, Al Fatheen has now gone leaps and bounds ahead in becoming one of the major recognizable distributor with network all over the middle east market with most of the major retail outlets.